Also known as internet marketing or online marketing , digital marketing is about identifying, anticipating and meeting customer needs in the digital sphere while achieving your business goals.
It encompasses a wide range of online platforms including pay-per – click ads, search engine optimization, social media marketing , email marketing , affiliate marketing and much more.Feel free to find more information at Guerrilla Agency.
It also includes tracking, measuring, monitoring and managing online campaigns to meet business goals, while meeting the needs and desires of the target markets. Therefore all activities begin with targets and expectations and customers are at the center of all operations.
It ‘s important to create a marketing plan or strategy that helps guide your activities for true success with digital marketing and this is what you should include in it:
An appraisal is a health and wealth test of your company to determine how well you perform on digital platforms. It helps you review your business to see what you are lacking and what you need to do to accomplish your task.
An appraisal also includes studying the rivals to assess who they are, and how well they are resourced. Competitors come from all walks of life and include foreign firms that sell to your local target market, so you can not disregard them.
The research should also take a look at the target customers and figure out who they are and what they need or want. You will identify their demographics and assess whether they are consumers or business clients, if you can meet their requirements.
You’ll have a wealth of knowledge from your marketing research that will help you develop your marketing objectives. Remember, your goals are short-term, and should be consistent with your mission and goals.
They should be accurate, observable, realistic, appropriate and time-related and you should take your business resources into consideration when developing them.
Your goals will guide your strategy so it’s important you take some time to create them and make sure they ‘re important to your business.
You’ll have identified consumer segments in your marketing research which you want to target with your goods or services. Now you’ll need to identify which segments to target based on your goals and the resources your company has.
This is one of the hardest parts of your digital marketing plan and it’s important that you select only the segments that are going to be profitable. And you should avoid targeting all groups, because it is likely to dilute your efforts and drain your budget in return for nothing.
Strategy for Advertising
The marketing strategy is the bulk of your digital marketing campaign and includes elements such as product , quality, location, advertising, people , process and physical proof of your marketing mix. And these are all the marketing strategies you need to adopt to achieve your targets
Most of what you say here will come from the work you’ve done in your audit and study.
Budgets and Reviews
Finally, you will set a budget appropriate to bring your marketing strategy into practice. If you have a limited budget, you can include only those activities that are crucial to your success.
Command is about recognizing contingencies and deciding what to do, as they normally do, when things go wrong. So you need to check and review progress regularly and make sure you ‘re on track to achieve your goals.